Do your summer sales soar or does winter get your business booming?
Even if you’re not aware of it, the changing of the seasons probably has an effect on your customer enquiries and you can plan for your peak times by tracking the impact seasonal trends have on your business.
Sometimes it can be clear cut – for marquee hire providers or conservatory builders, the warmer months are obviously going to be the most lucrative, while personal trainers are sure to see an increase in enquiries after Christmas, as we all start the new year with seemingly steadfast resolutions to shift the festive weight and get beach ready in plenty of time for the summer.
As the UK’s economy continues to grow, consumers are more inclined to splash out, and this is good news for any B2C company. However, it is worth remembering that customers still want a bargain – evidence of which can be seen in the rise in discount shop sales over the past year.
Taking seasonal trends into account when planning your strategies can be a way to boost your business and drive your sales.
If you provide a service that lends itself to summer enquiries, such as experience days, car hire or fridge repairs, you may be wise to make sure your service is well advertised around this period. For other service providers, such as those who offer car repairs and central heating service, enquiries tend to increase during the cooler months, and companies who capitalise on these trends are likely to prosper.
Whatever service you provide, tracking your enquiry levels and taking note of rises and falls can help you stay ahead of the game and plan well in advance.
Statistics show that consumer spending is on the up, and businesses who offer great value for money and excellent customer service are set to gain from this – providing they make their services available to customers.